![]() ![]() ![]() To learn more about the user lifecycle management from Daniel and Kara, watch the full webinar below. Daniel explains that “When you break your users down into specific cohorts, you can find exactly when users give up on your app and identify the cause.” Measuring retention using acquisition cohorts then allows you to learn when users enter your app and when the drop off happens – essential insights you must learn before thinking about other ways to optimize your retention rate. The pair breakdown what needs to be observed at every stage of the user lifecycle, as well as actionable advice on how it can be optimized. In a webinar on user lifecycle management, Daniel Oh, Product Marketing Manager at Adjust is joined by Kara Dake, VP of Growth and Partnerships at CleverTap. By learning why users have churn, app marketers can identify ways to prolong their users’ lifetime value (LTV) and consequently boost return on investment (ROI). The user lifecycle is a complex journey that should be analyzed to implement the best marketing campaigns possible. In this guide we breakdown the user lifecycle, share ways to improve the stickiness of your product, and show why all marketers need to track app uninstalls. But churn is a critical issue for app marketers, with most apps getting deleted within a week of their last use. The average user accesses almost 40 apps per month, and app marketers must do everything in their power to keep their slice of the pie. ![]()
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